Saturday, March 22, 2014

YOUR SHARE OF THE AIR


There is a corollary to Yogi Berra's momentous observation that:
'You can see a lot just by observing.'


The surest way to make people 
think about things 
is to show them to them. 

So forget 'framing'. If you want the idea of atmospheric change to hit people like a ton of bricks, turn their share of the air into a ton of bricks right in front of their eyes.
   This may be easier than it sounds, because your share of the air weighs three quarters of a million tonnes.
   
   Every year each American adds twenty tonnes of CO2 to the air, so translated into blocks of solidified gas, your share of the CO2 problem can be piled into something easy to see and mighty hard to ignore:
A PYRAMID OF DRY ICE TEN FEET TALL
In some circles this is known as reification, but members of the conceptual art commisioning classes are invited to contact the author about installations