Friday, May 18, 2018

              MOVE ALONG, THERE'S NOTHING TO HEAR HERE

A LARB reviewer is shocked to report that reprobates of all kinds flee at the sound of loud Baroque music. Readers may wish to dispatch a flash mob of chamber music players  to this year's  Heartland Institute International Conference on Climate Change, and report on who runs away first & fastest:
Bach at the Burger King
By Theodore Gioia
From Theodore Gioia’s website: “Hailing from a line of writers, Theodore has the dubious distinction of being the second best-known writer named Ted Gioia in his family.” The Gioias are like the Therouxs of the 21st Century.
MAY 17, 2018
AT THE CORNER of 8th and Market in San Francisco, by a shuttered subway escalator outside a Burger King, an unusual soundtrack plays. A beige speaker, mounted atop a tall window, blasts Baroque harpsichord at deafening volumes. The music never stops. Night and day, Bach, Mozart, and Vivaldi rain down from Burger King rooftops onto empty streets.
Empty streets, however, are the target audience for this concert. The playlist has been selected to repel sidewalk listeners — specifically, the mid-Market homeless who once congregated outside the restaurant doors that served as a neighborhood hub for the indigent. Outside the BART escalator, an encampment of grocery carts, sleeping bags, and plastic tarmacs had evolved into a sidewalk shantytown attracting throngs of squatters and street denizens. “There used to be a mob that would hang out there,” remarked local resident David Allen, “and now there may be just one or two people.” When I passed the corner, the only sign of life I found was a trembling woman crouched on the pavement, head in hand, as classical harpsichord besieged her ears.
… Experts trace the practice’s origins back to a drowsy 7-Eleven in British Columbia in 1985, where some clever Canadian manager played Mozart outside the store to repel parking-lot loiterers. Mozart-in-the-Parking-Lot was so successful at discouraging teenage reprobates that 7-Eleven implemented the program at over 150 stores, becoming the first company to battle vandalism with the viola. Then the idea spread to West Palm Beach, Florida, where in 2001 the police confronted a drug-ridden street corner by installing a loudspeaker booming Beethoven and Mozart. “The officers were amazed when at 10 o’clock at night there was not a soul on the corner,” remarked Detective Dena Kimberlin. Soon other police departments “started calling.” From that point, the tactic — now codified as an official maneuver in the Polite Policeman’s Handbook — exploded in popularity for both private companies and public institutions. Over the last decade, symphonic security has swept across the globe as a standard procedure from Australia to Alaska.
Today, deterrence through classical music is de rigueur for American transit systems. …
Baroque music seems to make the most potent repellant. “[D]espite a few assertive, late-Romantic exceptions like Mussorgsky and Rachmaninoff,” notes critic Scott Timberg, “the music used to scatter hoodlums is pre-Romantic, by Baroque or Classical-era composers such as Vivaldi or Mozart.”