Nabisco’s animal crackers are a staple of American snack food aisles, and the box — a red-and-yellow rectangle featuring brightly colored circus animals cavorting in cages — is instantly recognizable. Just last week, though, Nabisco’s parent company Mondelez International announced it will change the design of the box. Instead of depicting the animals behind the bars of a circus wagon, it will show them striding free along a savannah.
The change is the result of a recent successful lobbying effort by PETA (People for the Ethical Treatment of Animals...)
Though the change is symbolic, it stirs up some mixed feelings for me ethics-wise as well as personally — because the designer of the previous box was my great-grandfather’s brother.
Uncle Sydney died in 1989 at age 99, two years before I was born, so I never got to meet him, but I believe his design wasn’t about animal cruelty; he was thinking about joy...
changing the animal cracker box design does little
to dismantle the elements of capitalism that exploit