THE COP-25 CLIMATEBALL SUPERBOWL SLOGAN CONTEST

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Aaron Hall    
Group director, naming at global brand strategy firm Siegel+Gale. 
As a professional namer, I create names for companies, products and services. After the global climate strike this past September, I found myself thinking about the terms “climate change” and “global warming.”

Are these scientific terms too neutral? Do they do enough to grab attention and inspire people to take action?

Scientific terms often fail to resonate in meaningful ways. In the early 1900s, for example, no one had heard of the
 "hypothesis of the primeval atom." 
That changed in the 1940s when the term
“Big Bang” was coined, which was a simpler, more relatable concept for the masses... Can we use lessons from the naming of the Big Bang to rebrand “climate change?”... Could the tools of branding and brand naming create a more resonant, powerful name? 
Our naming team decided to give it whirl...

Global Meltdown, Global Melting

... A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction. In naming, we call metaphorical names "suggestive names," and they are one of the most popular types of names.

Climate Collapse, Climate Chaos

... alliteration -- using the same letter or sound at the beginning of connected words -- a naming trick proven to enhance memorability.

Boiling Point, Melting Point

Arresting brand names often capitalize on vivid visual associations...As glaciers melt and disappear, so does our way of life. 

Scorched Earth

It's time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable -- an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside. 

"Scorched Earth" paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.

The following honorable mentions represent creative outliers that lean on metaphor and wordplay to capture attention...

Pre-Extinction: Powerful and suggests another mass extinction is imminent if we do not change our ways today.

The Great Collapse: The collapse of ecosystems, economies and our way of life.

Earthshattering: 
Creatively arresting -- the complete destruction of the Earth as we know it.