While increasingly more is known about how to reframe the relevance of climate change, much less is known about how people deal with situations in which they are confronted with frames that are incompatible with their own frames. The current research conducts an interactional framing analysis to investigate how users in climate change blog comments interactively construct the meaning of issues, identities and relationships, and their interactions. Results show that most framing differences start with issue framing but thereafter shift to identity and relationship or process framing. Finally, users mostly deploy polarizing interaction strategies to deal with these framing differences.
