VISIONARY REBRANDING OF FACEBOOK AS 'LOVECRAFT' CALMS NETWORK CENSORSHIP FEARS

   ARE THE MASTERS OF THE METAVERSE RELATED?

Mark Zuckerberg has laid out his vision to transform Facebook from a social media network into a “metaverse company” in the next five years.

A metaverse is an online world where people can game, work and communicate in a virtual environment, often using VR headsets. The Facebook CEO described it as 

“an embodied internet where instead of just viewing content - you are in it”.

He told The Verge people shouldn't live through

“small, glowing rectangles”… That’s not really how people are made to interact…

In the future... you’ll be able to sit as a hologram on my couch… I think that is really powerful.”

Behavioural data

… Verity McIntosh, a VR expert at the University of the West of England, told the BBC.

"... It's a direct route to my subconscious and that is gold to a data capitalist.

It seems unlikely that Facebook will have an interest in changing a business model that has served them so well to prioritise user privacy or to give users any meaningful say in how their behavioural data in the 'metaverse' will be used."