Beyond Meat boss backs tax
on meat consumption
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| ROAST CUY, SENDERO LUMINOSO'S FAVORITE TAKEOUT |
Beyond Meat boss Ethan Brown told the BBC he is in favour of a "pigouvian tax" on activities that create adverse side effects for society.
Taxing meat consumption could help emerging markets to invest on plant-based protein instead, he stressed.
But critics argue that such a levy would raise the cost of living.
Mr Brown thinks that consumers are already starting to make the choice to eat less meat.
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| UNTAXED AND UNTOOTHSOME MOCK BOAR'S HEAD |
