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“I always wanted to be a vegetarian,” my dad said. I was filming an interview with him for a documentary about food and our relationship to animals...
I screened this documentary at over 100 universities... Because their omnivorous views were represented in the interviews, students... were willing to listen to alternate messaging in the film in support of not eating meat.
It’s a technique that anti-smoking advocates call motivational interviewing. (And one a friend suggested I try after witnessing my earlier attempts at vegetarian outreach, which involved storming into a KFC in an ill-fitting chicken suit.)
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| ILL -FITTING CHICKEN SUIT PIONEER S. FRED SINGER (RIGHT) GIVES MOTIVATIONAL INTERVIEW AT HEARTLAND CLIMATE CONFERENCE |
Meatless Mondays proposed just that by helping our planet with one tiny change... the impact of not eating meat or cheese for one day a week in the United States is clear: According to the Environmental Working Group, it’s like taking 7.6 million cars off the road...
United Nations climate reports, due in early 2022, will propose... global leaders not only curb power emissions but invest in and subsidize the growing plant-based and cultivated meat industries...
NOTE TO GLOBAL LEADERS
IF THE ENVIRONMENTAL WORKING GROUP ANALYSIS IS CORRECT, A CARBON FOOTPRINT REDUCTION EQUIVALENT TO TAKING 52.3 MILLION CARS OFF THE ROADS MIGHT BE ACHIEVED BY THE UN SUBSIDIZING U.S. MEAT SALES WITH UBER VOUCHERS.
