CAN CLEAN CREATIVES WHO FOLLOW FOUCAULT KEEP CLIME AND PUNISHMENT UNDER CONTROL?

This story is part of Covering Climate Now, a global journalism collaboration cofounded by  Columbia Journalism Review and strengthening coverage of the climate story Readers like you make our independent journalism possible. DONATE “We have a choice: collective action or collective suicide,”  António Guterres, the secretary general of the United Nations, said last week … Which is why President Joe Biden found himself giving a speech on July 20 announcing executive actions to deal with what he called the “climate emergency”—including more wind power and helping low-income households pay for air-conditioning... now that his Build Back Better climate bill is dead.       DONATE NOW TO POWER  THE NATION    BLOOMBERG GREEN GREENER LIVING

"An individual “carbon footprint [is]… “ part of the solution rather than part of the problem,” says Duncan Meisel, director of the Clean Creatives activist campaign… “For years, we’ve been asking, ‘Would you reward or punish companies for their actions?"   ..."the Yale Program onClimate Change Communication… has identified a growing consumer base that is rewarding and punishing companies" Action also gives the people pushing for systemic change more authority… It is "one slice " of the climate action pie. It is also the slice you can control."    —  Anthony Leiserowitz. Director,  Yale Program on Climate Change Communication  Bloomberg Green reporter Eric Roston contributed to this story. Clean Creatives already works with 172 agencies and 600 creatives worldwide; in the UK, its supporters include Futerra, Don’t Cry Wolf, Enviral, Franses, Hope&Glory and Word + Pixels. Joss Ford, chief executive officer of Enviral, said:  ”We’re in the middle of a climate crisis, and it’s our role as creatives and strategists to help communicate our way out.  Scientists have done their bit – it’s now time for communications agencies, in-house marketing departments and freelance communicators of all types to help bring genuine positive behavior change, quickly.”