Bandwidth
The simplest way to distort reality is selecting facts that align with partisan views to the exclusion of others.
Though half the truth can amount to a total lie, climate communication has become normatively polemic, and hence, like advertising, increasingly mis- & disinformation-friendly.
The Primary Source Criterion
Means identifying credible primary sources and avoiding self-reference and secondary ones that often reflect an “interpretation” of the facts instead of the actual facts.
Rigor:
Intellectually serious climate discourse depends on documentation more, not less thorough than academic standards require, with facts made checkable, and data presented without statistical guile.
Fact Checking & Verification:
Making different sources, methodologies, and calculations equally available to fact checkers.
Clarity
Favoring precise and unambiguous language over sound bites and memes to minimize the potential for deliberate of accidental misinterpretation.
