SPARK Neuro Raises $13.5M
from Peter Thiel, Others
Customers of emotional-response research firm include Netflix, Hulu, NBC,
BREITBART NEWS & VARIETY REPORT:
"Neuroscience research suggests that “global warming” and “climate change” do not produce a powerful enough reaction in people...
Spark Neuro an advertising consulting firm that measures physiological data such as brain activity and palm sweat to quantify people’s emotional reactions to stimuli...fixed elecroencephalography (EEG) devices to the heads of 120
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| THEY HAD MORE FUN THAN THE LOBOTOMY FOCUS GROUP |
At the same time, a webcam monitored their facial expressions and sensors on their fingers recorded the sweat produced by heightened emotions.
The group, which was evenly divided among Republicans, Democrats, and Independents listened to audio recordings of six different climate phrases. “Global warming” and “climate change” performed the worst, beaten hands down by “climate crisis,” “environmental destruction,” “weather destabilization,” and “environmental collapse.”
JOE ROMM ADDS:
