Wednesday, May 1, 2019

CLIMATE COMMUNICATION: GO TO THE HEAD OF THE CLASS

Neuroanalytics Startup 
SPARK Neuro Raises $13.5M 
from Peter Thiel, Others
Customers of emotional-response research firm include Netflix, Hulu, NBC,

 BREITBART NEWS & VARIETY REPORT:
"Neuroscience research suggests that “global warming” and “climate change” do not produce a powerful enough reaction in people... 
Spark Neuro an advertising consulting firm that measures physiological data such as brain activity and palm sweat to quantify people’s emotional reactions to stimuli...fixed elecroencephalography (EEG) devices to the heads of 120
   THEY HAD MORE FUN THAN
THE  LOBOTOMY FOCUS GROUP
volunteers to gauge the electrical activity coming from their brains.

At the same time, a webcam monitored their facial expressions and sensors on their fingers recorded the sweat produced by heightened emotions.

The group, which was evenly divided among Republicans, Democrats, and Independents  listened to audio recordings of six different climate phrases. “Global warming” and “climate change” performed the worst, beaten hands down by “climate crisis,” “environmental destruction,” “weather destabilization,” and “environmental collapse.”
JOE ROMM ADDS:
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