Scientific American 2013
How to Not Get Sidetracked
Harvard Business School’s Francesca Gino shares the psychological secrets to finishing what you started.
By Gareth Cook on
There is an area of self-help devoted to advice on completing tasks… Francesca Gino, an associate professor at Harvard Business School, also wants to help you achieve your goals...
In Sidetracked, she argues that to succeed we first need to know our enemy, the often-unconscious factors that stop us from getting things done. Then we can fight back. She answered questions from Mind Matters editor Gareth Cook.