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Aaron Hall
Group director, naming at global brand strategy firm Siegel+Gale. As a professional namer, I create names for companies, products and services. After the global climate strike this past September, I found myself thinking about the terms “climate change” and “global warming.” Global Meltdown, Global Melting
... A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction. In naming, we call metaphorical names "suggestive names," and they are one of the most popular types of names.
Climate Collapse, Climate Chaos
... alliteration -- using the same letter or sound at the beginning of connected words -- a naming trick proven to enhance memorability.
Boiling Point, Melting Point
Arresting brand names often capitalize on vivid visual associations...As glaciers melt and disappear, so does our way of life.
Scorched Earth
It's time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable -- an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside.
"Scorched Earth" paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.
The following honorable mentions represent creative outliers that lean on metaphor and wordplay to capture attention...
Pre-Extinction: Powerful and suggests another mass extinction is imminent if we do not change our ways today.
The Great Collapse: The collapse of ecosystems, economies and our way of life.
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Unequipped with lights, the Yale Bowl descended into darkness Saturday afternoon towards the conclusion of the long contest. |
In a double-overtime thriller, Yale defeated Harvard in the 136th rendition of The Game, 50-43...As overtime began, light was scarce and the athletes were competing in near darkness. Fans held up their phones with the flashlights on, seemingly to try and brighten the field. The game ran late due to the return from halftime being delayed as a result of divestment protests.
A group of Harvard students stormed the field, unraveling signs calling for Harvard and Yale’s divestment from fossil fuels. After about an hour, the protestors were finally escorted from the turf. As security led people off individually, the crowd booed and chanted, “Get them off the field.”
“You just deal with the circumstances that you have and just deal with it,” Harvard coach Tim Murphy said. “You don’t make a big issue with your team, it just is what it is.”
The 50-43 final score represents the highest scoring contest between the teams ever.
And also it is based on the discovered of the Rotating Planet Spherical Surface Solar Irradiation Absorbing-Emitting Universal Law:
cp cal/gr oC – is the planet’s surface specific heat
In our case those distracting physical phenomena are the planet’s sidereal rotation, N rotations/day, and the planet’s surface specific heat, cp cal/gr oC.
Tsat.mean.earth = 288 K, measured by satellites.
Tsat.mean.moon = 220 K, measured by satellites.
Jemit = Jabs
And Jabs = [ Φ (1-a) So (1/R²) /4 ] (W/m²)