BACARDI LIFESTYLE
Mean girls actor Daniel Franzese urges plastic straws emojis to be removed in line with
World Water Day
Friday 22nd March 2019 -
The cease and de-sip letter, penned from the viewpoint of a sea turtle, Sydney, follows #TheFutureDoesntSuck campaign from Bacardi, the world's largest privately-owned spirits company, and Lonely Whale, the innovative oceans nonprofit. The partnership pledges to remove one billion plastic straws from circulation by 2020.
“I was honored when Sydney first floated her anti-emoji straw campaign by me, mainly because I shared the same salty feelings about single-use plastic straws,” said Daniel Franzese. “I challenge not only Unicode, but everyone to join and pledge so we can ensure a bright future for Sydney and all her marine life friends.”
Daniel Franzese helped highlight the very real consequences our consumption has on the environment by asking people to pledge to "#StopSucking" and "go plastic strawless."
“One of the world’s most popular cocktails is now the ‘tropical cocktail emoji’ with millions ‘served’ every year. Yet every one of those comes with a straw. To draw attention to the use of straws in a lighthearted way, we hope we can get our digital symbols to reflect the work Bacardi, as well as hundreds of bars, and thousands of cocktail drinkers, are doing to reject single use plastic straws in real life (the drinks are better too IRL).”
Together they aim to raise awareness of the cause further by encouraging unicode to remove their plastic straws from emojis. .
Both Bacardi and Lonely Whale are supportive of the United Nations Sustainable Development Goals for 2030, comprised of goals and targets set to stimulate action in areas of critical importance for both humanity and the planet.
