What is the Heartland Hawkmoth Effect?
While The “Butterfly Effect” refers to sensitivity to initial conditions leading to catastrophic dynamical instability, the Hawkmoth Effect implies that even good approximation in climate models may not accurately predict future climate:
The advertising industry has overcome the constraints these effects impose on climate policy by hawking the Heartland Hawkmoth Effect, which divorces hypotheses & model parameters from policy formulation by simultaneously ignoring all aspects of both problem and solution to generate the perceptual policy trajectories Heartland Institute clients desire: