“In 2017, The Guardian created theguardian.org, a charity wing to fund news stories in The Guardian along the same lines as NGOs fund campaigns... A simple scan of their website showed 52 donations totalling at least $20,249,000 collected in the last five years. The average donation is around $400,000. Most of it was earmarked for stories on:
- Environmental justice and food security: $1,750,000
- The Age of Extinction: $1,500,000
- Biodiversity loss: $1,400,000
- Factory livestock farming: $2,236,000
- Climate: $1,500,000
- Oceans and climate: $1,600,000
- This recalls Covering Climate Now's launch party at the Columbia school of journalism, where former White House Chief of Staff Bill Moyers appeared to kick start the 350 publication editorial collective with a foundation check for $1,000,000.Apart from helping Columbia Journalism Review &The Nation Institute, promote Climate Desk and Covering Climate Now , The Guardian and The Independent literally rewrote their style manuals, to better serve the climate communication agenda .